Website Builder Frequently Asked Questions

Common questions about creating, managing, and publishing websites in Zipper. Find answers to questions about site creation, CMS content, media library, SEO, blog, and reviews.

Product Capabilities and What It Can Do

Q: What can I do with Website Builder?

A: Website Builder allows you to:

• Create and manage professional websites
• Build sites with draft and published versions
• Manage content through CMS (services, staff, success stories)
• Organize media assets in a media library
• Track SEO keywords and get AI recommendations
• Publish blog posts
• Import and display customer reviews
• Provide customers with a custom-branded installable PWA (Progressive Web App)

Q: Can I create multiple sites?

A: Yes! You can create unlimited sites per organization. Each site has:

• Unique site key identifier
• Draft and published versions
• Custom domain support
• Independent content and media

This allows you to create separate sites for different purposes or locations.

Q: Can I work on site changes without affecting the live site?

A: Yes! Sites support draft and published versions:

• Draft version: Work on changes without affecting the live site
• Published version: The live version visitors see
• Publishing: Publish drafts when ready to make changes live

This lets you make updates safely and publish when ready.

Q: What types of content can I manage through CMS?

A: You can manage:

• Service Categories: Organize services into groups
• Services: Create and manage service offerings
• Staff Members: Create staff profiles
• Success Stories: Create testimonials and case studies

All content can be updated, organized, and managed in bulk.

Q: Can I track SEO keywords?

A: Yes! You can:

• Track important keywords for your site
• Get AI-powered keyword recommendations
• Monitor keyword rankings over time
• Add or remove keywords in bulk

This helps you understand and improve your search visibility.

Q: Can I import reviews from other platforms?

A: Yes! You can:

• Import reviews from third-party platforms (Google, etc.)
• Publish or unpublish reviews on your site
• Reply to customer reviews
• Configure review display settings

This helps you showcase customer feedback from multiple sources.

Q: Do customers get a mobile app?

A: Yes! Your customers get access to a custom-branded Progressive Web App (PWA) that provides a native-like mobile experience. The PWA:

• Easy Installation: Customers can install it directly from your website with one tap—no app store search required
• Custom Branding: Fully branded with your business identity, logo, and colors
• Native-Like Experience: Provides the same native app experience customers expect, with offline capabilities and home screen installation
• Faster Updates: Updates are instant without app store approval delays—you can deploy improvements immediately
• No App Store Complexity: Avoid app store submission processes, review delays, and approval requirements
• Full Features: Includes booking, scheduling, payments, profile management, and more

The PWA is included at all pricing tiers and provides equivalent functionality to traditional app store apps with easier installation and faster updates.

How to Use the Product

Getting Started

Q: What do I need before I can create a site?

A: Before creating a site, you should have:

• An active organization account at https://app.joinzipper.com
• Organization owner or admin permissions (you need the "manage-sites" permission)

You can start creating sites immediately—no other setup required.

Q: How do I get started creating my first site?

A: To create your first site:

1. Log in to https://app.joinzipper.com
2. Click Sites in the left sidebar
3. Click Create site button
4. Enter site details:
   • Site Key: Unique identifier for your site
   • Name: Site name
   • Other configuration options
5. Click Create

Your site will be created with a draft version you can work on.

Common Tasks

Q: How do I publish a site?

A: To publish a site:

1. Go to Sites → select site
2. Make your changes in the draft version
3. When ready, click Publish
4. Review changes
5. Confirm publication

The draft version becomes the published version, and changes go live.

Q: How do I add content through CMS?

A: To add CMS content:

1. Go to CMS → select content type (Services, Staff, etc.)
2. Click Add or Create
3. Fill in content details
4. Save the content

Content will be available for use on your site.

Q: How do I upload media to the media library?

A: To upload media:

1. Go to Media Library
2. Click Upload or drag and drop files
3. Select files to upload
4. Wait for upload to complete

Media will be available for use across your sites and pages.

Q: How do I track SEO keywords?

A: To track keywords:

1. Go to SEO (or site settings → SEO)
2. Click Add keyword
3. Enter keyword to track
4. View rankings over time

You can also get AI recommendations for new keywords to track.

Q: How do I create a blog post?

A: To create a blog post:

1. Go to Blog
2. Click Create post
3. Enter post details:
   • Title: Post title
   • Slug: URL-friendly identifier
   • Content: Post content
4. Click Publish (or save as draft)

Posts can be published immediately or saved as drafts.

Configuration and Settings

Q: How do I connect a custom domain?

A: To connect a domain:

1. Go to Sites → select site
2. Find Domain settings
3. Enter your domain name
4. Follow DNS setup instructions
5. Complete domain verification

Once verified, your site will be accessible via your custom domain.

Q: How do I manage site redirects?

A: To manage redirects:

1. Go to Sites → select site
2. Find Redirects section
3. Add redirect rules:
   • From: Old URL path
   • To: New URL path
4. Save redirects

Redirects help maintain SEO when URLs change.

Troubleshooting

Q: Why can't I create a site?

A: You might not be able to create sites if:

• You don't have "manage-sites" permission
• Site key is already in use
• You're not logged into the correct organization

Solution: Check your permissions with your organization admin, choose a unique site key, and verify you're in the correct organization.

Q: Why don't my changes appear on the live site?

A: Changes might not appear if:

• You're editing the draft version (not published)
• Changes haven't been published yet
• Site hasn't been published

Solution: Make sure you publish your changes after editing. Draft changes don't appear on the live site until published.

Q: Why can't I upload media?

A: You might not be able to upload if:

• You don't have "manage-media-library" permission
• File size exceeds limits
• File type isn't supported

Solution: Check your permissions, verify file size and type, and ensure you have media library access.

Q: Why don't I see SEO keywords?

A: Keywords might not appear if:

• No keywords have been added yet
• You're not viewing the correct site
• Keywords are filtered out

Solution: Add keywords to start tracking, verify you're viewing the correct site, and check filter settings.

Edge Cases and Advanced Usage

Q: Can I have multiple draft versions?

A: Sites maintain one draft version and one published version:

• Draft: Your working copy
• Published: The live version

You can work on the draft, then publish when ready. The previous published version is replaced when you publish.

Q: What happens if I delete a site?

A: When you delete a site:

• The site is removed from your site list
• Published content is no longer accessible
• Draft versions are lost
• Domain connections are removed

Important: Be careful when deleting sites, as this action may be irreversible.

Q: Can I copy content between sites?

A: You can:

• Copy themes between sites and organization
• Reuse media assets across sites
• Reference CMS content across sites (depending on configuration)

This helps maintain consistency across multiple sites.

Q: How do I track SEO progress?

A: To track progress:

1. Add keywords you want to track
2. View ranking data over time
3. Get AI recommendations for new keywords
4. Monitor ranking changes

SEO tracking helps you understand and improve search visibility.

Q: Can I schedule blog posts?

A: Blog posts can be:

• Published immediately
• Saved as drafts for later publishing
• Scheduled for future publication (if supported)

Check your blog settings for scheduling options.

Q: How do I manage reviews on my site?

A: To manage reviews:

1. Import reviews from third-party platforms
2. Review imported reviews
3. Publish or unpublish reviews
4. Reply to customer reviews
5. Configure review display settings

This helps you showcase customer feedback effectively.

Q: How do customers install the PWA?

A: The PWA installation is automatic and easy for customers:

1. Customers visit your website on their mobile device
2. They'll see an install prompt suggesting they add the app to their home screen
3. With one tap, the PWA is installed and appears on their home screen like a native app
4. The app opens in full-screen mode with your custom branding

No app store search or download required—customers can install directly from your website.

Background Image Carousel

Q: Can I add animated background images to my site pages?

A: Yes! You can now add background image carousels to pages:

1. Edit the page section with background image settings
2. Select "Image Carousel" as the background type
3. Add multiple images to the carousel
4. Configure animation settings (transition speed, style)
5. Preview and save

Carousels create dynamic, engaging page designs that capture visitor attention.

Q: What image formats work best for background carousels?

A: For background image carousels:

• Recommended format: JPEG or WebP for photos, PNG for graphics
• Recommended size: 1920x1080 pixels or larger
• Aspect ratio: Match your section dimensions (16:9 works well for full-width sections)
• File size: Optimize images to under 500KB each for faster loading

Multiple images rotate automatically, creating a dynamic visual experience.

Page Templates

Q: What page templates are available?

A: Zipper provides enhanced page templates for quick page creation:

• Landing pages: Hero sections with various layouts (full-screen, split-screen)
• Pricing pages: Pre-built pricing tables and comparison layouts
• Class/Schedule pages: Display your class schedule attractively
• About pages: Showcase your team or individual story
• Contact pages: Professional contact forms and information
• Blog archives: Display your latest blog posts

Templates are fully customizable after creation.

Website Import

Q: Can I create my site from an existing website?

A: Yes! You can import content from an existing website to create your Zipper site:

1. During site creation, choose "Import from website"
2. Enter your existing website URL
3. The system scrapes and analyzes your existing content
4. Pages, content, and structure are generated automatically
5. Review and customize the imported content

This makes migrating from another platform faster and easier than building from scratch.