SEO Frequently Asked Questions

Common questions about tracking keywords and improving search visibility in Zipper. Find answers to questions about keyword tracking, AI recommendations, ranking monitoring, and SEO optimization.

Product Capabilities and What It Can Do

Q: What can I do with SEO?

A: SEO allows you to:

• Track important keywords for your site
• Monitor keyword rankings over time
• Get AI-powered keyword recommendations
• Analyze SEO performance
• Improve search visibility

Q: Can I track multiple keywords?

A: Yes! You can:

• Track unlimited keywords per site
• Add keywords individually or in bulk
• Monitor rankings for all keywords
• Remove keywords when no longer needed

Multiple keyword tracking helps you monitor comprehensive SEO performance.

Q: How do I get keyword recommendations?

A: You can:

• Get AI-powered keyword suggestions
• Filter recommendations by relevance
• Add recommended keywords to tracking
• Discover new keywords to target

AI recommendations help you discover new opportunities.

Q: How often are rankings updated?

A: Rankings are:

• Updated periodically through scheduled loads
• Loaded from external sources
• Tracked over time for trend analysis

Regular updates help you monitor SEO progress.

How to Use the Product

Getting Started

Q: What do I need before I can track keywords?

A: Before tracking keywords, you should have:

• An active organization account at https://app.joinzipper.com
• A site created
• Permission to manage SEO (typically included in site management)

You can start tracking keywords immediately once you have a site.

Q: How do I get started tracking my first keyword?

A: To track your first keyword:

1. Log in to https://app.joinzipper.com
2. Go to Sites → select site → SEO (or find SEO section)
3. Click Add Keyword
4. Enter keyword to track
5. Save keyword

Keyword will be tracked and rankings monitored over time.

Common Tasks

Q: How do I add a keyword to track?

A: To add keyword:

1. Go to SEO → Keywords
2. Click Add Keyword
3. Enter keyword
4. Save keyword

Keyword will be added to tracking list.

Q: How do I get AI keyword recommendations?

A: To get recommendations:

1. Go to SEO → Recommendations
2. Click Get Recommendations
3. View AI-suggested keywords
4. Add recommended keywords to tracking

Recommendations help you discover new keywords.

Q: How do I view keyword rankings?

A: To view rankings:

1. Go to SEO → Keywords
2. View keyword list with rankings
3. Click on keyword to see ranking history
4. View ranking trends over time

Rankings help you measure SEO progress.

Troubleshooting

Q: Why don't I see keyword rankings?

A: Rankings might not appear if:

• Rankings haven't been loaded yet
• External ranking service isn't available
• Keyword is newly added

Solution: Wait for ranking updates, verify ranking service is available, and check if keyword is new.

Q: Why can't I add keywords?

A: You might not be able to add if:

• You don't have permission to manage SEO
• Site doesn't exist
• You're not logged into the correct organization

Solution: Check your permissions, ensure site exists, and verify you're in the correct organization.

Edge Cases and Advanced Usage

Q: How many keywords can I track?

A: You can track:

• Unlimited keywords per site
• Keywords across multiple sites
• Monitor comprehensive SEO performance

Unlimited tracking helps you monitor broad SEO performance.

Q: How do I analyze SEO performance?

A: To analyze performance:

1. View ranking trends over time
2. Identify keywords with improving rankings
3. Focus on high-performing keywords
4. Generate SEO reports

Analysis helps you understand and improve SEO performance.