Marketing Copilot Frequently Asked Questions
Common questions about creating, approving, and scheduling social media content with Marketing Copilot in Zipper. Find answers to questions about content generation, approval workflows, scheduling, and campaign management.
Product Capabilities and What It Can Do
Q: What can I do with Marketing Copilot?
A: Marketing Copilot allows you to:
- Generate social media content with AI assistance
- Review content in a queue before publishing
- Approve or reject content with reasons
- Schedule content for future publishing
- Publish to Facebook, Instagram, and LinkedIn
- Organize content into campaigns
- Track content generation and publishing status
Q: Can I generate content automatically?
A: Yes! You can:
- Generate content with AI assistance
- Create multiple content items at once
- Use templates and CMS data for generation
- Track generation progress with jobs
AI generation helps you create content quickly and efficiently.
Q: What platforms can I publish to?
A: You can publish to:
- Facebook Pages: Publish to connected Facebook Pages
- Instagram: Publish to connected Instagram accounts
- LinkedIn: Publish to connected LinkedIn profiles/pages
Multi-platform publishing helps you reach audiences across social media.
Q: Can I schedule content for later?
A: Yes! You can:
- Schedule approved content for future publishing
- Set specific publish dates and times
- Manage scheduled content
- Reset schedules for campaigns
Scheduling helps you plan social media content in advance.
Q: Do I need to approve content before publishing?
A: Yes! Content goes through an approval workflow:
- Generated content enters review queue
- You review and approve or reject content
- Only approved content can be scheduled
- Rejection reasons help improve future content
Approval workflow ensures content quality and brand consistency.
Q: Can I organize content into campaigns?
A: Yes! You can:
- Create campaigns to group content
- Assign content items to campaigns
- Auto-label campaigns with AI
- Manage campaigns and content together
Campaigns help you organize content by purpose or theme.
How to Use the Product
Getting Started
Q: What do I need before I can use Marketing Copilot?
A: Before using Marketing Copilot, you should have:
- An active organization account at https://app.joinzipper.com
- Permission to manage marketing copilot (you need the "manage-marketing-copilot" permission)
- Social media integrations connected (Facebook, Instagram, LinkedIn)
- CMS content or reviews (for content generation context)
You can start using Marketing Copilot once you have the required permissions and integrations.
Q: How do I get started with Marketing Copilot?
A: To get started:
- Log in to https://app.joinzipper.com
- Connect social media integrations (Facebook, Instagram, LinkedIn)
- Go to Marketing Copilot (or Marketing → Content Library)
- Generate content or review existing content
- Approve and schedule content
Marketing Copilot helps you create and schedule social media content.
Common Tasks
Q: How do I generate content?
A: To generate content:
- Go to Marketing Copilot
- Click Generate Content (or find generation option)
- Configure generation:
- Select content type or template
- Provide context or prompts
- Choose platforms
- Start generation
- Review generated content in queue
Generated content will appear in your review queue.
Q: How do I approve content?
A: To approve content:
- Go to Marketing Copilot → Review Queue
- View content items
- Review content:
- Edit if needed
- Check content quality
- Click Approve (or approve with schedule)
- Set schedule date if needed
Approved content can be scheduled for publishing.
Q: How do I reject content?
A: To reject content:
- Go to Review Queue
- Find content item to reject
- Click Reject
- Provide rejection reason
- Confirm rejection
Rejection reasons help improve future content generation.
Q: How do I schedule content?
A: To schedule content:
- Approve content item
- Set schedule date and time
- Select platforms to publish to
- Confirm schedule
Content will be published automatically at scheduled time.
Q: How do I create a campaign?
A: To create campaign:
- Go to Marketing Copilot → Campaigns
- Click Create Campaign
- Enter campaign name
- Optionally let AI auto-label campaign
- Assign content items to campaign
- Save campaign
Campaigns help you organize content by purpose or theme.
Configuration and Settings
Q: How do I connect social media accounts?
A: To connect accounts:
- Go to Organization Management → Integrations
- Connect Facebook, Instagram, or LinkedIn
- Authorize Zipper to access accounts
- Select pages/profiles to connect
- Complete connection
Connected accounts will be available for publishing.
Q: How do I select which pages to publish to?
A: When scheduling:
- Approve content item
- Set schedule
- Select platforms (Facebook, Instagram, LinkedIn)
- Choose specific pages/profiles for each platform
- Confirm schedule
You can publish to multiple pages/profiles per platform.
Troubleshooting
Q: Why can't I generate content?
A: Content generation might fail if:
- You don't have "manage-marketing-copilot" permission
- Generation service isn't available
- Required context is missing
Solution: Check your permissions, verify generation service is available, and ensure required context is provided.
Q: Why isn't my content being published?
A: Content might not publish if:
- Content isn't approved
- Schedule date hasn't arrived
- Social media integrations aren't connected
- Publishing service isn't running
Solution: Approve content, check schedule dates, verify integrations are connected, and check publishing service status.
Q: Why can't I approve content?
A: You might not be able to approve if:
- You don't have permission to manage marketing copilot
- Content is already approved or published
- Content is in wrong status
Solution: Check your permissions, verify content status, and ensure you have approval access.
Q: Why don't I see my social media accounts?
A: Accounts might not appear if:
- Integrations aren't connected
- Pages/profiles aren't selected
- OAuth authorization failed
Solution: Connect integrations, select pages/profiles, and complete OAuth authorization.
Edge Cases and Advanced Usage
Q: Can I edit generated content?
A: Yes! You can:
- Edit content before approval
- Customize content to match your brand
- Update content metadata
- Modify content for different platforms
Editing helps you customize AI-generated content.
Q: What happens if I reject content?
A: When you reject:
- Content is removed from review queue
- Rejection reason is recorded
- Content can be regenerated
- Rejection helps improve future generation
Rejection feedback helps improve content quality.
Q: Can I schedule content to multiple platforms at once?
A: Yes! You can:
- Schedule same content to multiple platforms
- Select different pages/profiles per platform
- Set same or different schedule times
- Publish across platforms simultaneously
Multi-platform scheduling helps you reach broader audiences.
Q: How do I track content generation progress?
A: To track progress:
- View generation jobs
- Check job status
- Monitor generation progress
- Review generated content when complete
Job tracking helps you monitor content generation.
Q: Can I reset schedules for a campaign?
A: Yes! You can:
- Reset schedules for all content in a campaign
- Adjust publishing timelines
- Reschedule content as needed
Schedule reset helps you adjust campaign timelines.
Q: How do I use CMS data for content generation?
A: CMS data is used automatically:
- System uses CMS content for context
- Reviews and testimonials inform generation
- Content is generated based on your data
- Generation is contextual and relevant
CMS integration helps generate relevant content.
Q: Can I publish content immediately?
A: Yes! You can:
- Approve content
- Schedule for immediate publishing
- Or trigger publisher manually
- Publish without delay if needed
Immediate publishing helps you post time-sensitive content.