Email Marketing Frequently Asked Questions

Common questions about creating, sending, and tracking email campaigns in Zipper. Find answers to questions about campaign creation, sending, analytics, deliverability, segmentation, and more.

Product Capabilities and What It Can Do

Q: What can I do with email marketing?

A: Email marketing allows you to:

• Create professional email campaigns
• Send emails to your contact lists
• Track opens, clicks, and engagement
• Manage unsubscribes and maintain compliance
• Segment your audience for targeted sends
• Schedule emails for optimal send times
• Test emails before sending to your full list

Q: Can I send emails to customers who aren't on my contact lists?

A: Yes! You can send emails to:

• Specific contact lists
• Individual customers from your roster
• Customers selected manually
• Imported contact lists

You have flexibility in how you build and target your email audience.

Q: What email analytics can I track?

A: You can track:

• Opens: When recipients open your emails
• Clicks: When recipients click links in your emails
• Delivery status: Whether emails were delivered successfully
• Bounces: Emails that couldn't be delivered
• Unsubscribes: Recipients who unsubscribe
• Engagement rates: Overall email performance metrics

Q: Can I schedule emails to send later?

A: Yes! You can:

• Schedule emails to send at specific times
• Queue emails for processing
• Send test emails before scheduling
• Manage scheduled sends

This helps you send emails at optimal times for your audience.

Q: How do I ensure my emails are delivered?

A: Email deliverability is managed through:

• Verified sender emails: Manage verified sender identities (SES)
• Bounce tracking: Track and handle bounced emails
• Complaint tracking: Monitor spam complaints
• Unsubscribe management: Process unsubscribes automatically
• List hygiene: Maintain clean email lists

These features help maintain your sender reputation and ensure reliable delivery.

Q: Can I segment my email audience?

A: Yes! You can segment by:

• Contact lists: Send to specific lists
• Subscription status: Filter by active/unsubscribed
• Custom criteria: Filter contacts based on your needs
• Bulk operations: Add or remove contacts from segments

Segmentation helps you send targeted, relevant emails to specific groups.

Q: What happens when someone unsubscribes?

A: When someone unsubscribes:

• They're automatically removed from future sends
• Unsubscribe is honored across all contact lists
• Their status is updated in your system
• You can see unsubscribe status in contact lists

This maintains compliance and respects recipient preferences.

How to Use the Product

Getting Started

Q: What do I need before I can send emails?

A: Before sending emails, you should have:

• An active organization account at https://app.joinzipper.com
• Organization owner or admin permissions (you need the "manage-emails" permission)
• Verified sender email set up (for reliable delivery)
• At least one contact list with recipients

You'll need to complete Stripe merchant onboarding and set up verified sender emails for best deliverability.

Q: How do I get started creating my first email campaign?

A: To create your first campaign:

1. Log in to https://app.joinzipper.com
2. Click Emails in the left sidebar
3. Click Create campaign button
4. Fill in campaign details:
   • Subject: Enter email subject line
   • Content: Create email content (HTML)
5. Select recipients (contact list or individual customers)
6. Review and send (or schedule for later)

Your email will be queued for sending.

Common Tasks

Q: How do I create an email campaign?

A: To create a campaign:

1. Go to Emails → Create campaign
2. Enter campaign details:
   • Subject line: What recipients will see
   • Email content: HTML content for your email
3. Select recipients:
   • Choose a contact list
   • Or select individual customers
4. Review your email
5. Click Send (or Schedule for later)

The email will be queued for processing and sending.

Q: How do I send emails to a contact list?

A: To send to a contact list:

1. Go to Emails → Create campaign
2. Create your email content
3. In Recipients section, select Contact list
4. Choose the list you want to send to
5. Optionally filter by subscription status
6. Review and send

All active subscribers in the list will receive your email.

Q: How do I track email performance?

A: To track performance:

1. Go to Emails → select campaign
2. View Campaign stats:
   • Opens: How many recipients opened
   • Clicks: How many clicked links
   • Delivery: Delivery status
   • Unsubscribes: Who unsubscribed
3. View Recipient details to see individual engagement

Analytics help you understand how your emails are performing.

Q: How do I test an email before sending?

A: To test an email:

1. Create your email campaign
2. Before sending, click Send test email
3. Enter your email address
4. Click Send test

You'll receive a test email to verify how it looks before sending to your full list.

Q: How do I manage unsubscribes?

A: Unsubscribes are managed automatically:

• Recipients can unsubscribe via link in emails
• Unsubscribes are processed automatically
• Unsubscribed contacts are removed from future sends
• You can see unsubscribe status in contact lists

You can also manually manage unsubscribe status if needed.

Configuration and Settings

Q: How do I set up verified sender emails?

A: To set up verified senders:

1. Go to Organization Management → Integrations
2. Find Email Settings or SES Configuration
3. Add verified sender email addresses
4. Complete verification process
5. Set as default sender (if applicable)

Verified senders ensure reliable email delivery and help maintain sender reputation.

Q: How do I create a contact list?

A: To create a contact list:

1. Go to Contact Lists (or CRM → Contact Lists)
2. Click Create list
3. Enter list name and description
4. Add contacts:
   • Import from CSV
   • Add individually
   • Add from roster
5. Save the list

Contact lists help you organize and segment your email audience.

Q: How do I add contacts to a list?

A: To add contacts:

1. Go to Contact Lists → select list
2. Click Add contacts
3. Choose method:
   • Import CSV: Upload CSV file with contacts
   • Add individually: Enter contact information
   • Add from roster: Select customers from your roster
4. Save contacts

Contacts will be added to your list and available for email sends.

Troubleshooting

Q: Why can't I send emails?

A: You might not be able to send if:

• You don't have "manage-emails" permission
• Verified sender email isn't set up
• Contact list is empty
• Email content is invalid

Solution: Check your permissions, set up verified sender emails, ensure contact lists have recipients, and verify email content is valid.

Q: Why aren't my emails being delivered?

A: Emails might not be delivered if:

• Verified sender email isn't verified
• Recipient email addresses are invalid
• Emails are bouncing (check bounce tracking)
• Recipient has unsubscribed

Solution: Verify sender setup, check email addresses, review bounce tracking, and ensure recipients haven't unsubscribed.

Q: Why do I see bounces in my campaign stats?

A: Bounces occur when:

• Email address is invalid
• Recipient's mailbox is full
• Email server is rejecting emails
• Domain doesn't exist

Solution: Review bounce reasons, remove invalid email addresses from your list, and maintain clean contact lists.

Q: Why don't I see open or click tracking?

A: Tracking might not work if:

• Recipients have images disabled (opens won't track)
• Links aren't being clicked
• Email wasn't delivered
• Tracking pixels are blocked

Solution: Note that open tracking requires images to load, and some email clients block tracking. Click tracking is more reliable.

Q: Why can't I create a contact list?

A: You might not be able to create lists if:

• You don't have permission to manage contact lists
• You're not logged into the correct organization

Solution: Check your permissions with your organization admin and verify you're in the correct organization.

Edge Cases and Advanced Usage

Q: Can I send the same email to multiple lists?

A: Yes! You can:

• Create one email campaign
• Add multiple contact lists as recipients
• Send to all lists in one campaign

This helps you reach multiple segments with the same message.

Q: Can I schedule emails to send at specific times?

A: Yes! You can:

• Schedule emails to send at specific dates and times
• Queue emails for processing
• Manage scheduled sends

Scheduling helps you send emails at optimal times for your audience.

Q: What happens if I duplicate a campaign?

A: When you duplicate a campaign:

• A new campaign is created with the same content
• Recipients are not copied (you select new recipients)
• You can edit the duplicate before sending
• Original campaign is unchanged

Duplication helps you reuse successful campaigns.

Q: Can I see who opened or clicked my emails?

A: Yes! You can:

• View individual recipient engagement
• See who opened emails
• See who clicked links
• Track engagement per recipient

This helps you understand which customers are most engaged.

Q: How do I handle spam complaints?

A: Spam complaints are tracked automatically:

• Complaints are recorded in your system
• You can see complaint status per recipient
• Complaints affect sender reputation
• You should remove complainers from your list

Maintaining low complaint rates helps preserve sender reputation.

Q: Can I export email analytics?

A: Yes! You can:

• Export campaign statistics
• Export recipient engagement data
• Export data in CSV format
• Use exported data in other tools

Exports help you analyze email performance and create reports.

Q: How do I maintain a clean email list?

A: To maintain list hygiene:

• Remove bounced email addresses
• Honor unsubscribe requests
• Remove invalid email addresses
• Regularly clean your lists
• Monitor bounce and complaint rates

Clean lists improve deliverability and sender reputation.

Q: Can I send emails to customers who haven't subscribed?

A: You can send to customers in your roster, but:

• You should respect unsubscribe preferences
• Maintain compliance with email marketing regulations
• Use verified sender emails for reliable delivery
• Monitor bounce and complaint rates

Best practice is to only send to customers who have opted in or are part of your customer relationship.