Email & Marketing FAQ

Common questions about sending emails, managing subscriptions, and email best practices.

Unsubscribe Links

Q: How do I set up unsubscribe links in emails?

A: You don't need to set anything up. Unsubscribe links are automatically included in all marketing emails sent through Zipper.

What's automatic:

• Every marketing email includes an unsubscribe link in the footer
• Unsubscribe links comply with CAN-SPAM and GDPR regulations
• Tracking pixels for open rates are also automatic
• No configuration required

What you should never do:

• Don't remove the email footer (it contains the unsubscribe link)
• Don't manually add unsubscribe links (they won't work)

For more details, see: How Email Unsubscribe Links Work

Q: There isn't an unsubscribe link on my test email. Is something broken?

A: No, this is intentional. Test emails omit unsubscribe links and tracking pixels by design.

Why test emails are different:

• No recipient record exists (you're not in your own contact list when testing)
• No subscription to manage or track
• Tracking pixels would give inaccurate open rate data
• Test emails are meant to preview content and formatting only

Real emails include:

• Unsubscribe link in footer
• Tracking pixel for opens
• All required compliance elements

How to test:

If you want to see what real recipients see:

1. Add yourself as a contact in your CRM
2. Add yourself to the contact list
3. Send the real campaign (not a test)
4. Check your inbox for the full email with unsubscribe link

Q: What happens when someone unsubscribes?

A: When a recipient clicks the unsubscribe link:

1. They're taken to an unsubscribe confirmation page
2. Their email preferences are updated across all contact lists
3. They're marked as "unsubscribed" in your CRM
4. They stop receiving marketing emails immediately

Important notes:

• Unsubscribed contacts remain in your CRM (not deleted)
• They can still receive transactional emails (receipts, confirmations, etc.)
• They can re-subscribe through the customer app if they change their mind
• You cannot manually re-subscribe them without their consent

Q: Where do I see who has unsubscribed?

A: Go to CRM and filter by subscription status:

1. Click CRM in the main menu
2. Use the filter dropdown
3. Select Email subscription status > Unsubscribed
4. View the list of unsubscribed contacts

Test Emails

Q: Why do my test emails look different from the real ones?

A: Test emails intentionally omit:

• Unsubscribe links
• Tracking pixels
• Personalization for non-existent recipients
• Any dynamic content that requires a real recipient

What test emails do show:

• Email layout and formatting
• Static content and images
• General template design
• Logo and branding

Use test emails for layout review only, not for testing functionality.

Q: How do I send a test email?

A: When creating or editing an email campaign:

1. Click Send Test Email button
2. Enter your email address
3. Click Send
4. Check your inbox

Test emails send immediately and don't count toward your sending limits or stats.

Email Best Practices

Q: Why aren't my emails being delivered?

A: Common delivery issues:

Check these first:

1. Verify your sender email in Dashboard > Organization > Email Settings
2. Ensure you're on a paid plan (email sending restricted on free tier)
3. Check your recipients haven't unsubscribed or marked as spam
4. Verify your domain's email authentication (SPF, DKIM)

Improve deliverability:

• Use a verified sender email from your domain
• Don't send to purchased or scraped email lists
• Keep content professional and avoid spam trigger words
• Send consistently (not radio silence then bulk blasts)
• Monitor bounce rates and remove bad addresses

Q: Can I send emails from my own domain?

A: Yes, but you need to verify your domain first:

1. Go to Dashboard > Organization > Email Settings
2. Click Add Domain
3. Add the required DNS records to your domain
4. Wait for verification (typically 15-30 minutes)
5. Select your domain as the sender email

Benefits of using your own domain:

• Better deliverability rates
• Professional appearance
• Builds trust with recipients
• Required for high-volume sending