SMS Marketing Capabilities
Create, send, and track SMS campaigns with comprehensive delivery tracking, analytics, and compliance management. Build SMS campaigns, send to contact lists, track delivery status, and monitor campaign performance—all while maintaining compliance with SMS marketing regulations.
Overview
SMS Marketing allows you to create professional SMS campaigns, send them to your contact lists, and track performance with detailed analytics. Build SMS campaigns, send messages in bulk, track delivery status through carrier notifications, and monitor campaign performance—all while maintaining compliance with SMS marketing best practices and opt-out management.
Core Features
Campaign Creation & Management
| Feature | Description | User Benefit |
|---|---|---|
| SMS Campaigns | Create SMS campaigns with message content | Organize and manage SMS sends |
| Campaign Updates | Edit campaigns before or after sending | Make changes as needed |
| Campaign Duplication | Duplicate existing campaigns | Reuse successful campaigns |
| Campaign Deletion | Delete campaigns when no longer needed | Keep campaign library clean |
| Draft Management | Save drafts and send when ready | Work on campaigns over time |
| Message Content | Create SMS message content | Craft effective messages |
Sending & Processing
| Feature | Description | User Benefit |
|---|---|---|
| Bulk Sending | Send SMS messages to multiple recipients at once | Reach your entire audience efficiently |
| Queued Sending | Queue SMS messages for processing and sending | Manage large sends without overwhelming the system |
| Scheduled Sending | Schedule SMS messages to send at specific times | Send messages at optimal times |
| Test Sends | Send test SMS messages to verify content | Ensure messages look correct before sending |
| Recipient Management | Add recipients individually or in bulk | Build your SMS list efficiently |
| Sending Status | Track sending status for each recipient | Monitor SMS delivery |
| User Attribution | Associate sending user with campaigns | Track who sent campaigns |
Analytics & Tracking
| Feature | Description | User Benefit |
|---|---|---|
| Delivery Tracking | Track SMS delivery status through carrier notifications | Monitor deliverability |
| Per-Campaign Stats | View statistics for individual campaigns | Understand campaign performance |
| Aggregate Statistics | View organization-wide SMS metrics | Track overall SMS marketing performance |
| Delivery Status | Track delivered, bounced, and complaint statuses | Monitor SMS delivery health |
| Engagement Metrics | Track delivery rates and engagement | Measure SMS effectiveness |
Compliance & Management
| Feature | Description | User Benefit |
|---|---|---|
| Opt-Out Management | Process opt-out requests automatically | Maintain compliance |
| Unsubscribe Tracking | Track unsubscribes and honor opt-out requests | Respect recipient preferences |
| Compliance Tracking | Track compliance with SMS regulations | Maintain regulatory compliance |
| Carrier Status Tracking | Track carrier delivery statuses | Understand delivery issues |
Segmentation & Lists
| Feature | Description | User Benefit |
|---|---|---|
| Contact Lists | Send to specific contact lists | Target specific audience segments |
| List Filtering | Filter lists by subscription status or other criteria | Target active subscribers |
| Bulk Imports | Import contacts in bulk | Build SMS lists efficiently |
| Search & Filters | Search and filter contacts within lists | Find specific contacts |
| List Management | Create, rename, duplicate, and delete lists | Organize your SMS audience |
| Duplicate Handling | Handle duplicate contacts safely | Maintain clean contact lists |
Key Capabilities
Campaign Management
| Capability | Details |
|---|---|
| Campaign Creation | Create SMS campaigns with message content |
| Campaign Organization | Organize campaigns by purpose, date, or other criteria |
| Bulk Operations | Create, update, or delete multiple campaigns efficiently |
| Campaign Reuse | Duplicate successful campaigns for reuse |
| Draft Management | Save drafts and send when ready |
Sending & Delivery
| Capability | Details |
|---|---|
| Bulk Sending | Send SMS messages to thousands of recipients efficiently |
| Queued Processing | Queue SMS messages for processing to manage large sends |
| Scheduled Sending | Schedule SMS messages to send at optimal times |
| Test Sends | Send test SMS messages to verify content |
| Delivery Tracking | Track delivery status through carrier notifications |
Analytics & Insights
| Capability | Details |
|---|---|
| Delivery Tracking | Track SMS delivery status through carriers |
| Campaign Performance | View detailed statistics for each campaign |
| Aggregate Analytics | Track overall SMS marketing performance |
| Status Tracking | Monitor delivered, bounced, and complaint statuses |
Compliance Management
| Capability | Details |
|---|---|
| Opt-Out Processing | Process opt-out requests automatically |
| Unsubscribe Management | Track and honor unsubscribe requests |
| Compliance Tracking | Maintain compliance with SMS regulations |
| Carrier Integration | Track delivery status through carrier notifications |
Customization Options
| Option | What Users Can Customize |
|---|---|
| Message Content | Create custom SMS message content |
| Recipient Lists | Choose which contact lists to send to |
| Sending Schedule | Schedule SMS messages to send at specific times |
| Segmentation | Filter and segment your audience |
| Campaign Organization | Organize campaigns by purpose or date |
Limits & Constraints
| Limit | Details |
|---|---|
| Recipients Per Send | Send to unlimited recipients per campaign |
| Campaigns Per Org | Create unlimited campaigns |
| Contact Lists | Create unlimited contact lists |
| Sending Frequency | Send campaigns as often as needed (subject to carrier limits) |
| Bulk Imports | Import contacts in bulk with batching |
| Message Length | SMS messages are limited by carrier standards (typically 160 characters per message) |
Advanced Features
Campaign Analytics
| Feature | Description | User Benefit |
|---|---|---|
| Delivery Rates | Track SMS delivery rates | Measure deliverability |
| Campaign Comparison | Compare campaign performance | Optimize future campaigns |
| Recipient Analytics | View individual recipient delivery status | Understand delivery issues |
| Status Aggregation | Aggregate delivery statuses across campaigns | Track overall performance |
Segmentation & Targeting
| Feature | Description | User Benefit |
|---|---|---|
| List-Based Targeting | Send to specific contact lists | Target specific audience segments |
| Status Filtering | Filter by subscription status | Target active subscribers |
| Custom Segmentation | Create custom segments based on criteria | Target specific customer groups |
| Bulk Operations | Add or remove contacts from lists in bulk | Manage lists efficiently |
Integration Capabilities
| Feature | Description | User Benefit |
|---|---|---|
| Contact List Integration | Send to contact lists from CRM | Use existing customer data |
| Carrier Integration | Track delivery through carrier notifications | Monitor delivery status |
| Unsubscribe Integration | Honor unsubscribes across all systems | Maintain compliance |
| Analytics Integration | Export analytics data for external use | Use data in other tools |
Integration Capabilities
| Integration | What It Enables |
|---|---|
| Contact Lists | Send to contact lists from CRM |
| Carrier Services | Track delivery status through carriers |
| Unsubscribe System | Honor unsubscribes across all systems |
| Analytics System | Track SMS performance and engagement |
| Twilio Integration | Send SMS messages through Twilio |
| Data Export | Export analytics data for external use |