Zipper Help Center

Website Builder Capabilities

Create, manage, and publish professional websites with flexible site management, content modeling, media library, SEO tools, and blog functionality. Build sites with version control, manage content through CMS, optimize for search engines, and publish blog content—all while maintaining full control over your online presence. Provide customers with a custom-branded installable Progressive Web App (PWA) that delivers a native-like mobile experience.

Overview

Website Builder allows you to create and manage professional websites with comprehensive content management, media organization, SEO optimization, and blog publishing. Create sites with draft and published versions, manage content through flexible CMS schemas, organize media assets, track SEO keywords, and publish blog posts—all integrated with your business operations. Your customers get access to a custom-branded Progressive Web App (PWA) that provides a native-like mobile experience with easier installation and faster updates compared to traditional app store apps.

Core Features

Site Management

Feature Description User Benefit
Site Creation Create new sites with unique site keys Build multiple sites for different purposes
Draft Versions Save draft versions while working on changes Work on updates without affecting live site
Site Publishing Publish sites to make changes live Control when updates go live
Site Versioning Maintain draft and published versions Keep working copy separate from live site
Site Keys Unique identifiers for each site Organize and identify sites easily
Theme Management Copy themes to/from organization Maintain consistent branding across sites
Redirect Rules Manage site redirect rules in bulk Handle URL changes and maintain SEO
Domain Management Connect custom domains to sites Use your own domain name

CMS (Content Modeling)

Feature Description User Benefit
Service Categories Create and manage service categories Organize services into logical groups
Services Create and manage services with details Showcase your service offerings
Staff Members Create and manage staff profiles Display your team members
Success Stories Create and manage success stories/testimonials Showcase customer success stories
Bulk Operations Create, update, or delete multiple items at once Efficiently manage large amounts of content
Schema-Based Content Organize content by schema types Structure content logically
Content Updates Update content anytime Keep information current

Media Library

Feature Description User Benefit
Media Upload Upload images, videos, and other media assets Add visual content to your site
Media Organization Organize media into folders or categories Find assets quickly
Bulk Operations Upload, update, or delete multiple media items at once Efficiently manage media assets
Copilot Filtering Filter copilot-generated media items Organize AI-generated content
Media Management Update, delete, or organize media items Keep media library organized
Asset Reuse Reuse media across sites and pages Maintain consistent visuals

SEO

Feature Description User Benefit
Keyword Tracking Track important keywords for your site Monitor search rankings
AI Recommendations Get AI-powered keyword suggestions Discover new keywords to target
Ranking Tracking Track keyword rankings over time Measure SEO progress
Bulk Operations Add or delete multiple keywords at once Efficiently manage keyword lists
External Ranking Loads Load rankings from external sources Get comprehensive ranking data
SEO Analytics View SEO performance metrics Understand search visibility

Blog

Feature Description User Benefit
Blog Posts Create and edit blog posts Share news, updates, and content
Publishing Control Publish or unpublish posts Control when content goes live
Public Blog Listing Display blog posts publicly on your site Share content with visitors
Slug Management Create unique URLs for blog posts SEO-friendly URLs
Platform Catalog Access platform-approved blog catalog Use curated content
Content Management Update or delete blog posts Keep blog content current

Reviews on Site

Feature Description User Benefit
Review Import Import reviews from third-party platforms (Google, etc.) Showcase customer reviews
Review Publishing Publish or unpublish reviews on your site Control which reviews are displayed
Review Replies Reply to customer reviews Engage with customer feedback
Review Settings Configure review display and email templates Customize review presentation
Review Management Organize and manage reviews Maintain review quality

Progressive Web App (PWA)

Feature Description User Benefit
Custom Branding Fully branded PWA with your business identity Consistent brand experience
Background Image Carousel Add animated background image carousels to pages for dynamic visual appeal Create engaging, modern page designs
Easy Installation One-tap install directly from your website No app store search or download required
Native-Like Experience Full-screen app experience with offline capabilities Same native app experience customers expect
Instant Updates Updates deploy immediately without app store approval Deploy improvements faster
Home Screen Installation App appears on home screen like a native app Easy access for customers
Full Features Booking, scheduling, payments, profile management Complete customer app functionality

Key Capabilities

Site Creation & Management

Capability Details
Multiple Sites Create unlimited sites per organization
Version Control Maintain draft and published versions
Theme Sync Sync themes between sites and organization
Domain Integration Connect custom domains to sites
Redirect Management Manage URL redirects in bulk

Content Management

Capability Details
Flexible CMS Create content types (services, staff, success stories)
Bulk Operations Create, update, or delete multiple items efficiently
Schema Organization Organize content by schema types
Content Updates Update content anytime
AI Generation Generate content with AI assistance

Media Organization

Capability Details
Media Upload Upload images, videos, and other assets
Bulk Management Upload, update, or delete multiple items at once
Organization Tools Organize media into folders or categories
Asset Reuse Reuse media across sites and pages
Copilot Integration Filter and manage AI-generated media

SEO Optimization

Capability Details
Keyword Tracking Track important keywords and rankings
AI Recommendations Get keyword suggestions from AI
Ranking Analytics View ranking trends over time
Bulk Management Add or delete multiple keywords efficiently
External Data Load rankings from external sources

Progressive Web App (PWA)

Capability Details
Custom Branding Fully branded PWA experience matching your business identity
Background Image Carousel Add animated background image carousels to pages for dynamic visual appeal
Easy Installation Customers install directly from your website with one tap
Native-Like UX Full-screen app experience with offline capabilities
Instant Updates Deploy updates immediately without app store approval delays
Home Screen Access App appears on customer home screens like a native app
Complete Features Full customer app functionality including booking, payments, and profile

Customization Options

Option What Users Can Customize
Site Design Customize site appearance, themes, and branding
Content Structure Create custom CMS schemas and content types
Media Organization Organize media into folders and categories
SEO Strategy Track keywords, get recommendations, and monitor rankings
Blog Content Create, publish, and manage blog posts
Review Display Configure how reviews appear on your site
PWA Branding Customize PWA appearance, icon, and branding

Limits & Constraints

Limit Details
Sites Per Org Create unlimited sites
CMS Items Create unlimited content items
Media Items Upload unlimited media assets
Keywords Track unlimited keywords
Blog Posts Create unlimited blog posts
Site Versions Maintain draft and published versions per site
PWA Availability Custom-branded PWA included at all pricing tiers

Advanced Features

Site Versioning

Feature Description User Benefit
Draft Management Work on changes without affecting live site Safe content updates
Version Preview Preview draft versions before publishing See changes before going live
Publish Control Control when changes go live Schedule updates
Version History Track site versions over time Maintain version control

Content Generation

Feature Description User Benefit
AI Content Generate content with AI assistance Save time creating content
Website Import Generate your site by importing content from an existing website Quickly migrate from existing web presence
Bulk Generation Generate multiple items at once Efficiently create content
Content Templates Use templates for common content types Speed up content creation
Enhanced Page Templates Choose from pre-built page templates including landing pages, pricing, classes, and more Quickly create professional pages with proven layouts

Integration Capabilities

Integration What It Enables
Domain Services Connect custom domains to sites
SEO Tools Track keywords and rankings
Review Platforms Import reviews from third-party platforms
Media Storage Store and serve media assets
Blog Publishing Publish blog content to your site
CMS Integration Manage content through flexible schemas
PWA Delivery Provide customers with installable branded PWA