Marketing Copilot Capabilities
Create, approve, and schedule social media content with AI-powered content generation. Generate content library items, review and approve posts, schedule publishing across platforms, and track campaign performance—all while maintaining content quality and brand consistency.
Overview
Marketing Copilot allows you to create, approve, and schedule social media content with AI-powered generation. Generate content library items, review posts in a queue, approve or reject content, schedule publishing across Facebook, Instagram, and LinkedIn, and track campaign performance—all while maintaining content quality and brand consistency through approval workflows.
Core Features
Content Creation & Management
| Feature |
Description |
User Benefit |
| AI Content Generation |
Generate social media content with AI assistance |
Create content quickly and efficiently |
| Content Library |
Create and manage content library items |
Organize content for scheduling |
| Content Editing |
Edit generated content before approval |
Customize content to match your brand |
| Content Metadata |
Add metadata, assets, and details to content |
Organize and categorize content |
| Bulk Operations |
Create, update, or delete multiple items at once |
Efficiently manage large content libraries |
| Content Status |
Track content status (draft, approved, scheduled, published) |
Monitor content lifecycle |
Content Review & Approval
| Feature |
Description |
User Benefit |
| Review Queue |
Review content before publishing |
Ensure content quality and brand consistency |
| Approval Workflow |
Approve or reject content with reasons |
Maintain content standards |
| Status Transitions |
Move content through approval stages |
Control content publishing process |
| Rejection Reasons |
Provide reasons when rejecting content |
Improve future content generation |
| Bulk Approval |
Approve multiple items at once |
Efficiently process review queue |
| Content Filtering |
Filter review queue by platform, date, or status |
Focus on specific content types |
Scheduling & Publishing
| Feature |
Description |
User Benefit |
| Schedule Publishing |
Schedule approved content for future publishing |
Plan social media content in advance |
| Multi-Platform Publishing |
Publish to Facebook, Instagram, and LinkedIn |
Reach audiences across platforms |
| Schedule Management |
View and manage scheduled content |
Control when content goes live |
| Schedule Reset |
Reset schedules for campaigns |
Adjust publishing timelines |
| Publisher Integration |
Automatically publish scheduled content |
Automate social media posting |
| Bulk Screenshots |
Generate screenshots for content items |
Preview content before publishing |
Campaign Management
| Feature |
Description |
User Benefit |
| Campaign Creation |
Create campaigns to group content |
Organize content by purpose or theme |
| Campaign Labeling |
Auto-label campaigns with AI if label omitted |
Organize campaigns automatically |
| Campaign Updates |
Update campaigns and content assignments |
Adjust campaign organization |
| Campaign Deletion |
Remove campaigns when no longer needed |
Keep campaign library clean |
| Campaign Content |
View content items within campaigns |
See all content for a campaign |
AI Content Generation
| Feature |
Description |
User Benefit |
| Batch Generation |
Generate multiple content items at once |
Create content efficiently |
| Generation Jobs |
Track content generation progress |
Monitor generation status |
| Retry Logic |
Retry failed generations automatically |
Ensure content is generated successfully |
| Content Parsing |
Parse AI-generated content into structured format |
Use generated content easily |
| Template Integration |
Use templates and CMS data for generation |
Generate relevant, contextual content |
Key Capabilities
Content Workflow
| Capability |
Details |
| Generation |
Generate content with AI assistance |
| Review |
Review content in queue before approval |
| Approval |
Approve or reject content with reasons |
| Scheduling |
Schedule approved content for publishing |
| Publishing |
Automatically publish scheduled content |
Campaign Organization
| Capability |
Details |
| Campaign Creation |
Create campaigns to group content |
| Auto-Labeling |
Auto-label campaigns with AI |
| Content Assignment |
Assign content items to campaigns |
| Campaign Management |
Update and organize campaigns |
Multi-Platform Publishing
| Capability |
Details |
| Platform Support |
Publish to Facebook, Instagram, LinkedIn |
| Page Selection |
Choose which pages/profiles to publish to |
| Scheduled Publishing |
Schedule content for future publishing |
| Publisher Integration |
Automatically publish scheduled content |
Customization Options
| Option |
What Users Can Customize |
| Content Generation |
Generate content with AI assistance |
| Content Editing |
Edit generated content before approval |
| Approval Workflow |
Approve or reject content with reasons |
| Scheduling |
Schedule content for future publishing |
| Campaign Organization |
Create and organize campaigns |
Limits & Constraints
| Limit |
Details |
| Content Items |
Create unlimited content items |
| Campaigns |
Create unlimited campaigns |
| Scheduled Items |
Schedule unlimited content items |
| Generation Jobs |
Track generation progress with job status |
Advanced Features
Content Analytics
| Feature |
Description |
User Benefit |
| Generation Tracking |
Track content generation success rates |
Monitor AI performance |
| Approval Rates |
Track content approval rates |
Understand content quality |
| Publishing Status |
Track content publishing status |
Monitor publishing success |
Integration Capabilities
| Feature |
Description |
User Benefit |
| Social Media Platforms |
Publish to Facebook, Instagram, LinkedIn |
Reach audiences across platforms |
| CMS Integration |
Use CMS data for content generation |
Generate relevant content |
| Review Integration |
Use review data for content generation |
Create testimonial content |
| Screenshot Service |
Generate screenshots for content preview |
Preview content before publishing |
Integration Capabilities
| Integration |
What It Enables |
| Facebook |
Publish to Facebook Pages |
| Instagram |
Publish to Instagram accounts |
| LinkedIn |
Publish to LinkedIn profiles/pages |
| CMS System |
Use CMS data for content generation |
| Review System |
Use review data for content generation |
| Screenshot Service |
Generate content previews |
