Email Marketing Capabilities

Create, send, and track email campaigns with comprehensive analytics, segmentation, and deliverability management. Build email templates, send to contact lists, track opens and engagement, manage unsubscribes, and ensure reliable email delivery through verified sender management.

Overview

Email marketing allows you to create professional email campaigns, send them to your contact lists, and track performance with detailed analytics. Build email templates, segment your audience, manage deliverability through verified sender emails, and track opens, clicks, and unsubscribes—all while maintaining compliance with email marketing best practices.

Core Features

Campaign Creation & Management

Feature	Description	User Benefit
Email Templates	Create email templates with HTML content	Design professional emails
Campaign Creation	Create email campaigns with subject lines and content	Organize and manage email sends
Campaign Updates	Edit campaigns before or after sending	Make changes as needed
Campaign Duplication	Duplicate existing campaigns	Reuse successful campaigns
Campaign Deletion	Delete campaigns when no longer needed	Keep campaign library clean
Draft Management	Save drafts and send when ready	Work on campaigns over time

Sending & Processing

Feature	Description	User Benefit
Bulk Sending	Send emails to multiple recipients at once	Reach your entire audience efficiently
Queued Sending	Queue emails for processing and sending	Manage large sends without overwhelming the system
Scheduled Sending	Schedule emails to send at specific times	Send emails at optimal times
Test Sends	Send test emails to verify content before sending	Ensure emails look correct before sending
Recipient Management	Add recipients individually or in bulk	Build your email list efficiently
Sending Status	Track sending status for each recipient	Monitor email delivery

Analytics & Tracking

Feature	Description	User Benefit
Open Tracking	Track when recipients open emails	Measure email engagement
Click Tracking	Track when recipients click links in emails	Measure link engagement
Delivery Tracking	Track email delivery status	Monitor deliverability
Per-Campaign Stats	View statistics for individual campaigns	Understand campaign performance
Org-Level KPIs	View organization-wide email metrics	Track overall email marketing performance
Engagement Metrics	Track opens, clicks, and engagement rates	Measure email effectiveness

Deliverability & Compliance

Feature	Description	User Benefit
Verified Sender Management	Manage verified sender emails (SES identity)	Ensure reliable email delivery
Bounce Tracking	Track bounced emails and handle bounces	Maintain clean email lists
Complaint Tracking	Track spam complaints and handle them	Maintain sender reputation
Unsubscribe Management	Process unsubscribes automatically	Maintain compliance and list quality
One-Click Unsubscribe	Provide easy unsubscribe options	Comply with email marketing regulations
Suppression Lists	Honor unsubscribe requests across all lists	Respect recipient preferences

Segmentation & Lists

Feature	Description	User Benefit
Contact Lists	Send to specific contact lists	Target specific audience segments
List Filtering	Filter lists by subscription status or other criteria	Target active subscribers
Bulk Imports	Import contacts in bulk	Build email lists efficiently
Search & Filters	Search and filter contacts within lists	Find specific contacts
List Management	Create, rename, duplicate, and delete lists	Organize your email audience
Duplicate Handling	Handle duplicate contacts safely	Maintain clean contact lists

Key Capabilities

Campaign Management

Capability	Details
Template Creation	Create email templates with HTML content and styling
Campaign Organization	Organize campaigns by purpose, date, or other criteria
Bulk Operations	Create, update, or delete multiple campaigns efficiently
Campaign Reuse	Duplicate successful campaigns for reuse
Draft Management	Save drafts and send when ready

Sending & Delivery

Capability	Details
Bulk Sending	Send emails to thousands of recipients efficiently
Queued Processing	Queue emails for processing to manage large sends
Scheduled Sending	Schedule emails to send at optimal times
Test Sends	Send test emails to verify content before sending
Delivery Tracking	Track delivery status for each recipient

Analytics & Insights

Capability	Details
Open Tracking	Track when recipients open emails
Click Tracking	Track when recipients click links
Engagement Metrics	Measure opens, clicks, and engagement rates
Campaign Performance	View detailed statistics for each campaign
Org-Level Analytics	Track overall email marketing performance

Deliverability Management

Capability	Details
Verified Senders	Manage verified sender emails for reliable delivery
Bounce Handling	Track and handle bounced emails
Complaint Management	Track and handle spam complaints
Unsubscribe Processing	Process unsubscribes automatically
List Hygiene	Maintain clean email lists

Customization Options

Option	What Users Can Customize
Email Templates	Create custom HTML email templates
Campaign Content	Customize subject lines, content, and styling
Recipient Lists	Choose which contact lists to send to
Sending Schedule	Schedule emails to send at specific times
Segmentation	Filter and segment your audience
Tracking Options	Enable/disable open and click tracking

Limits & Constraints

Limit	Details
Recipients Per Send	Send to unlimited recipients per campaign
Campaigns Per Org	Create unlimited campaigns
Contact Lists	Create unlimited contact lists
Email Templates	Create unlimited email templates
Sending Frequency	Send campaigns as often as needed
Bulk Imports	Import contacts in bulk with batching

Advanced Features

Campaign Analytics

Feature	Description	User Benefit
Open Rates	Track email open rates	Measure email engagement
Click Rates	Track link click rates	Measure link engagement
Engagement Trends	Track engagement trends over time	Identify patterns
Campaign Comparison	Compare campaign performance	Optimize future campaigns
Recipient Analytics	View individual recipient engagement	Understand audience behavior

Segmentation & Targeting

Feature	Description	User Benefit
List-Based Targeting	Send to specific contact lists	Target specific audience segments
Status Filtering	Filter by subscription status	Target active subscribers
Custom Segmentation	Create custom segments based on criteria	Target specific customer groups
Bulk Operations	Add or remove contacts from lists in bulk	Manage lists efficiently

Integration Capabilities

Feature	Description	User Benefit
Contact List Integration	Send to contact lists from CRM	Use existing customer data
Unsubscribe Integration	Honor unsubscribes across all systems	Maintain compliance
Analytics Integration	Export analytics data for external use	Use data in other tools
Webhook Support	Receive webhooks for delivery status	Integrate with other systems

Integration Capabilities

Integration	What It Enables
Contact Lists	Send to contact lists from CRM
Unsubscribe System	Honor unsubscribes across all systems
Analytics System	Track email performance and engagement
Webhook System	Receive delivery status updates
SES Integration	Send emails through AWS SES
Data Export	Export analytics data for external use