Zipper Help Center

How to Link a Lead to a Customer

Learn how to link leads to existing customer roster entries. Linking helps you connect leads to your customer database and track lead conversion.

Before You Begin

  • You must be logged in to your account at https://app.joinzipper.com
  • You need permission to manage leads (typically organization owners and admins have this permission)
  • A lead that exists
  • A customer in your roster to link to

Steps

Step 1: Navigate to Lead

  1. Log in to your account at https://app.joinzipper.com/auth/login
  2. From the dashboard, go to Leads (or CRM → Leads)
  3. Find the lead you want to link
  4. Click on the lead to view details

What happens next: You'll see the lead details page.

Step 2: Edit Lead Details

  1. On the lead details page, click Edit (or find edit option)
  2. Lead edit form will open

What happens next: You'll see fields to edit lead information.

Step 3: Find Roster Link Field

  1. In the lead edit form, find Roster Link or Customer field
  2. This field allows you to:
    • Search for customers
    • Select customer from roster
    • Link lead to customer

Note: Roster Link field connects the lead to a customer record.

Step 4: Search for Customer

  1. Click on Roster Link field:

    • Customer search interface will open
    • You can search for customers
  2. Search for customer:

    • Type customer name or email
    • Browse customer list
    • Find the customer to link

Note: Search helps you find the right customer to link.

Step 5: Select Customer

  1. Choose customer from results:

    • Select the customer you want to link
    • Customer is selected for linking
    • Link is established
  2. Customer selection:

    • Choose from search results
    • Customer must exist in roster
    • Link connects lead to customer

Note: Select the customer record you want to link the lead to.

Step 6: Save Lead

  1. Review your link:
    • Correct customer is selected
    • Link is established
  2. Click Save (or Save Lead)
    • Lead will be updated with link
    • You'll see a confirmation
  3. Link will be saved

What happens next: Lead will be linked and:

  • Connected to customer roster entry
  • Customer information is accessible from lead
  • Lead conversion is tracked
  • Link appears in lead details

How Lead Linking Works

When you link a lead to a customer:

  1. Connection established:

    • Lead is connected to customer record
    • Customer information is accessible
    • Link is bidirectional
  2. Information access:

    • View customer details from lead
    • View lead details from customer
    • Track lead conversion
  3. Conversion tracking:

    • Link helps track lead conversion
    • Understand lead to customer journey
    • Measure conversion success

Tips

  • Link leads when they become customers
  • Use linking to track conversion
  • Keep leads and customers connected
  • Review linked leads regularly
  • Use linking for lead management

Troubleshooting

Problem: I don't see Roster Link field Solution: Check that:

  • You're editing the lead (not just viewing)
  • Roster Link field exists in the form
  • You have permission to manage leads

Solution: Make sure you're editing the lead. Contact support if Roster Link field isn't available.

Problem: I can't find the customer Solution: Check that:

  • Customer exists in roster
  • Search is working correctly
  • Customer name/email is correct

Solution: Verify customer exists in roster. Try different search terms if needed.

Problem: Link isn't saving Solution: Check that:

  • Customer is selected correctly
  • Lead is saved after linking
  • Link is established properly

Solution: Verify customer is selected and lead is saved. Check link appears in lead details.

Problem: I want to unlink a lead Solution: To unlink:

  • Edit lead details
  • Remove customer from Roster Link field
  • Save lead
  • Link is removed

Solution: Remove customer from Roster Link field and save to unlink.