How to Link a Lead to a Customer
Learn how to link leads to existing customer roster entries. Linking helps you connect leads to your customer database and track lead conversion.
Before You Begin
- You must be logged in to your account at https://app.joinzipper.com
- You need permission to manage leads (typically organization owners and admins have this permission)
- A lead that exists
- A customer in your roster to link to
Steps
Step 1: Navigate to Lead
- Log in to your account at https://app.joinzipper.com/auth/login
- From the dashboard, go to Leads (or CRM → Leads)
- Find the lead you want to link
- Click on the lead to view details
What happens next: You'll see the lead details page.
Step 2: Edit Lead Details
- On the lead details page, click Edit (or find edit option)
- Lead edit form will open
What happens next: You'll see fields to edit lead information.
Step 3: Find Roster Link Field
- In the lead edit form, find Roster Link or Customer field
- This field allows you to:
- Search for customers
- Select customer from roster
- Link lead to customer
Note: Roster Link field connects the lead to a customer record.
Step 4: Search for Customer
Click on Roster Link field:
- Customer search interface will open
- You can search for customers
Search for customer:
- Type customer name or email
- Browse customer list
- Find the customer to link
Note: Search helps you find the right customer to link.
Step 5: Select Customer
Choose customer from results:
- Select the customer you want to link
- Customer is selected for linking
- Link is established
Customer selection:
- Choose from search results
- Customer must exist in roster
- Link connects lead to customer
Note: Select the customer record you want to link the lead to.
Step 6: Save Lead
- Review your link:
- Correct customer is selected
- Link is established
- Click Save (or Save Lead)
- Lead will be updated with link
- You'll see a confirmation
- Link will be saved
What happens next: Lead will be linked and:
- Connected to customer roster entry
- Customer information is accessible from lead
- Lead conversion is tracked
- Link appears in lead details
How Lead Linking Works
When you link a lead to a customer:
Connection established:
- Lead is connected to customer record
- Customer information is accessible
- Link is bidirectional
Information access:
- View customer details from lead
- View lead details from customer
- Track lead conversion
Conversion tracking:
- Link helps track lead conversion
- Understand lead to customer journey
- Measure conversion success
Tips
- Link leads when they become customers
- Use linking to track conversion
- Keep leads and customers connected
- Review linked leads regularly
- Use linking for lead management
Troubleshooting
Problem: I don't see Roster Link field Solution: Check that:
- You're editing the lead (not just viewing)
- Roster Link field exists in the form
- You have permission to manage leads
Solution: Make sure you're editing the lead. Contact support if Roster Link field isn't available.
Problem: I can't find the customer Solution: Check that:
- Customer exists in roster
- Search is working correctly
- Customer name/email is correct
Solution: Verify customer exists in roster. Try different search terms if needed.
Problem: Link isn't saving Solution: Check that:
- Customer is selected correctly
- Lead is saved after linking
- Link is established properly
Solution: Verify customer is selected and lead is saved. Check link appears in lead details.
Problem: I want to unlink a lead Solution: To unlink:
- Edit lead details
- Remove customer from Roster Link field
- Save lead
- Link is removed
Solution: Remove customer from Roster Link field and save to unlink.