How to Generate Content with Marketing Copilot

Learn how to use Marketing Copilot's AI assistance to generate social media content quickly and efficiently. AI generation helps you create content for Facebook, Instagram, and LinkedIn.

Before You Begin

• You must be logged in to your account at https://app.joinzipper.com
• You need permission to manage marketing copilot (typically organization owners and admins have this permission)
• Social media integrations connected (Facebook, Instagram, LinkedIn) - optional but recommended
• CMS content or reviews (for content generation context) - optional but helpful

Steps

Step 1: Navigate to Marketing Copilot

1. Log in to your account at https://app.joinzipper.com/auth/login
2. From the dashboard, go to Marketing Copilot (or Marketing → Content Library)
3. You'll see your content library and generation options

What happens next: You'll see the Marketing Copilot interface.

Step 2: Open Generate Content

1. On the Marketing Copilot page, look for Generate Content button or option
2. Click Generate Content
3. A generation interface will open

What happens next: You'll see options to configure content generation.

Step 3: Configure Generation Settings

1. Select content type or template (if available):

   • Choose the type of content you want to generate
   • Select from available templates
   • Or use default generation

2. Provide context or prompts:

   • Enter information about what you want to generate
   • Describe your business, services, or topics
   • Example: "Generate content about our new yoga classes"
   • Context helps AI create relevant content

3. Choose platforms (if applicable):

   • Select which platforms to generate for
   • Facebook, Instagram, LinkedIn
   • Or generate for all platforms

Note: Providing context helps AI generate more relevant and targeted content.

Step 4: Start Generation

1. Review your generation settings:
   • Content type is selected
   • Context is provided
   • Platforms are chosen
2. Click Generate or Start Generation
   • Generation process will begin
   • You'll see progress indicators
   • Generation may take a moment

What happens next: Content generation will begin and:

• AI creates content based on your settings
• Multiple content items may be generated
• Content appears in your review queue
• Generation progress is tracked

Step 5: Review Generated Content

1. Check review queue:

   • Generated content appears in review queue
   • View content items
   • Review content quality and relevance

2. Review content details:

   • See generated text, images, and metadata
   • Check content matches your needs
   • Review platform-specific content

Note: Generated content needs approval before it can be scheduled or published.

Step 6: Approve or Edit Content

1. Approve content (if ready):

   • Click Approve on content items you want to use
   • Approved content can be scheduled
   • Content moves to approved status

2. Edit content (if needed):

   • Click Edit to modify generated content
   • Make adjustments to text or details
   • Save edited content

3. Reject content (if not suitable):

   • Click Reject on content you don't want
   • Provide rejection reason
   • Helps improve future generation

Note: Review and approve content before scheduling or publishing.

Tips

• Provide clear context for better content generation
• Review all generated content before approving
• Edit content to match your brand voice
• Use rejection reasons to improve future generation
• Generate content regularly to build your content library

Troubleshooting

Problem: I don't see Marketing Copilot Solution: Check that:

• You have permission to manage marketing copilot
• Marketing Copilot feature is enabled
• You're logged into the correct organization

Solution: Contact your organization owner if you need access to Marketing Copilot.

Problem: Content generation isn't working Solution: Check that:

• Generation service is available
• Context is provided
• Settings are configured correctly

Solution: Verify generation settings and try again. Contact support if generation fails.

Problem: Generated content isn't relevant Solution: Improve generation by:

• Providing more detailed context
• Describing your business and services
• Using CMS content or reviews for context

Solution: Add more context and details to improve content relevance.

Problem: Content isn't appearing in review queue Solution: Check that:

• Generation completed successfully
• Review queue is visible
• Content wasn't filtered out

Solution: Verify generation completed. Check review queue and refresh if needed.