How to Add Google Analytics or Ad Tracking Tags

If you're running Google Ads or want to track website analytics with Google Analytics, you'll need to add a tracking tag to your site. This article shows you how.

Before You Begin

You'll need your tracking tag code from Google. This is usually a JavaScript snippet that looks like:

<!-- Google tag (gtag.js) -->
<script async src="https://www.googletagmanager.com/gtag/js?id=G-XXXXXXXXXX"></script>
<script>
  window.dataLayer = window.dataLayer || [];
  function gtag(){dataLayer.push(arguments);}
  gtag('js', new Date());
  gtag('config', 'G-XXXXXXXXXX');
</script>

Steps to Add Your Tracking Tag

Step 1: Go to Site Settings

Go to Sites in the left sidebar
Select your site
Look for Settings or Advanced Settings

Step 2: Find the Tracking Code Section

Look for a section called "Advanced Settings", "Custom Code", or "Head Scripts"
This is where you can add code that will be inserted into your site's <head> section

Step 3: Add Your Tag

Paste your Google tracking tag code into the appropriate field
Make sure you paste the complete code snippet
Save your changes

Step 4: Publish Your Site

After adding the tag, publish your site
The tracking code will be active on all pages

Verifying Your Tag Works

For Google Analytics:

Go to your Google Analytics account
Navigate to Real-time reports
Visit your website in another tab
You should see yourself as an active user

For Google Ads:

Go to your Google Ads account
Find the conversion action you set up
Check the status - it should show "Recording conversions" or similar
Note: It may take a few hours for Google to verify the tag

Common Tags You Might Add

Google Analytics (GA4): Website traffic and behavior analytics
Google Ads Conversion Tracking: Track when ad clicks lead to actions
Facebook Pixel: Track conversions from Facebook ads
Other Analytics Tools: Hotjar, Clarity, etc.

Troubleshooting

Tag not working?

Make sure you published your site after adding the tag
Clear your browser cache and check again
Verify the tag code is complete and correctly copied

Getting errors?

Check for any typos in the tag ID
Make sure the code wasn't accidentally modified when pasting